TEAM
Copywriter - Emily Elhilow
Art Director - Sophie Heidenreich
THE GIST
Tasked with a taboo topic, we gave MiraLAX a new voice. Bringing life to a not-so-pretty product, we married action-based wit with uncomplicated, good looking art direction. The copy came organically, with a laundry list of punch lines still holding their call cards. When it comes to our MiraLAX campaign, there is no nudge necessary. Down with the pitty potties.
AWARDS
🏆 SMU Portfolio Night / Judge’s Choice Award / 2022
🏆Merit / Young Ones / Craft in Writing / 2023
🏆Merit / Young Ones / Out of Home / 2023
🏆American Advertising Awards / Gold / Consumer Campaign / Nationals 2023
🏆American Advertising Awards / Silver / Consumer Campaign / District 2023
🏆American Advertising Awards / Silver / Consumer Campaign / Dallas 2023
🏆American Advertising Awards / Silver / Out of Home / Dallas 2023
🏆National Student Show and Conference / Best Copywriting / 2023
🏆National Student Show and Conference / Best Print / 2023
🏆National Student Show and Conference / Best Out of Home / 2023
🏆National Student Show and Conference / Best Copy / 2023
🏆Applied Arts Student Award / Campaign / 2023
🏆Communication Arts / Shortlist / 2023
🏆Graphic New Talent Annual / SILVER / 2023
🏆Ads of the World / 2023