To give Mauricio a home, website users can chat with him to make selections. He is Nespresso’s customer service representative, coffee connoisseur, and groundskeeper all-in-one. His scripted responses will carry the same sophisticated tone with clever copy to enhance user experience.

TEAM

Art Director, Co-Copywriter, Co-Producer - Emily Elhilow

Co-Copywriter, Co-Producer - Wolffe Bonewell

THE GIST

Meet Mauricio Luis Nespresso III. A simple pleasure brewed with luxury, we upped the octave for Nespresso. The wise, caffeinated chap, came to life from a Nespresso Vertuo pod. Alongside the tagline, “Rise Proper”, we wrote a series of poetic headlines that give Nespresso a posh awakening. These “motivationals” awaken a younger target market through relatable content and a likable character. This is a social campaign across TikTok and Instagram.